Category Page for: Marketing

Incorporate New Media into your PR Plan

Posted by: Lindsey Hardegree on Sep 2 2010 / Comments (0)

As more newspapers go out-of-print or change format, the newest challenge organizations are facing is how to approach the press in a way that will get them featured in the few remaining column inches dedicated to the arts.  Bloggers and online newspapers are becoming more prominent, and the traditional press release doesn’t speak to these […]

Continue reading...

7 Easy (and Affordable) Steps for Developing Your Arts Career

Posted by: Lindsey Hardegree on Aug 30 2010 / Comments (0)

Large corporations pride themselves on professional development programs that will create the “leaders of tomorrow.” But when you work at a small nonprofit or are your own boss (like many artists and performers), a robust schedule of seminars and training sessions is simply not at your disposal. Or is it? Here are some easy and […]

Continue reading...

Hosting a “Live Tweeting” Event

Posted by: Lindsey Hardegree on Aug 27 2010 / Comments (0)

This spring I hosted a “live tweeting” event for the Alliance Theatre‘s production of Lookingglass Alice, and it was a huge hit.  This was the first time that the Alliance Theatre did something like this with Twitter, so it was as much a learning experience as it was a great way to spread the word […]

Continue reading...

Book Review: Invitation to the Party

Posted by: Lindsey Hardegree on Aug 25 2010 / Comments (0)

Invitation to the Party: Building Bridges to the Arts, Culture and Community, by Donna Walker-Kuhne, is probably my all time favorite arts management book.  I first encountered this book near the beginning of my graduate studies in the Performing Arts Management program at the University of North Carolina School of the Arts, and it has […]

Continue reading...

Artists – Get Your Name Online!

Posted by: Lindsey Hardegree on Feb 22 2010 / Comments (0)

As an artist, it’s important to present yourself in an attractive and professional way that showcases the best of your talent. It’s expected that you would have some phenomenal headshots to accompany a varied acting resume, a set of audio and video recordings of your top vocal/musical performances, or a high quality portfolio of your […]

Continue reading...