Large corporations pride themselves on professional development programs that will create the “leaders of tomorrow.” But when you work at a small nonprofit or are your own boss (like many artists and performers), a robust schedule of seminars and training sessions is simply not at your disposal. Or is it? Here are some easy and [...]
Continue reading...Category Page for: Branding
7 Easy (and Affordable) Steps for Developing Your Arts Career
Book Review: Invitation to the Party
Invitation to the Party: Building Bridges to the Arts, Culture and Community, by Donna Walker-Kuhne, is probably my all time favorite arts management book. I first encountered this book near the beginning of my graduate studies in the Performing Arts Management program at the University of North Carolina School of the Arts, and it has [...]
Continue reading...Artists – Get Your Name Online!
As an artist, it’s important to present yourself in an attractive and professional way that showcases the best of your talent. It’s expected that you would have some phenomenal headshots to accompany a varied acting resume, a set of audio and video recordings of your top vocal/musical performances, or a high quality portfolio of your [...]
Continue reading...Social Media Sites Where You Need a Company Profile
There are lots of different websites for you to connect with colleagues, clients, and other businesses. But while you do have a profile page on Twitter, it’s not really a profile where people can get a good idea of what your business itself is about. Check out these places where you can create a more [...]
Continue reading...Have you claimed your Facebook username?
Check out this ad from Volkswagen that began airing just days after the ability to create Facebook usernames was released – at the end of the commercial they use their Facebook page URL instead of a link to their website, bringing in new audiences to their Facebook page where they will be able to connect [...]
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At an early age I realized three things about myself: the arts were an ESSENTIAL part of my life, learning and using new technology was exciting and fun...