Category Page for: Marketing Strategy

Incorporate New Media into your PR Plan

Posted by: Lindsey Hardegree on Sep 2 2010 / Comments (0)

As more newspapers go out-of-print or change format, the newest challenge organizations are facing is how to approach the press in a way that will get them featured in the few remaining column inches dedicated to the arts.  Bloggers and online newspapers are becoming more prominent, and the traditional press release doesn’t speak to these […]

Continue reading...

Hosting a “Live Tweeting” Event

Posted by: Lindsey Hardegree on Aug 27 2010 / Comments (0)

This spring I hosted a “live tweeting” event for the Alliance Theatre‘s production of Lookingglass Alice, and it was a huge hit.  This was the first time that the Alliance Theatre did something like this with Twitter, so it was as much a learning experience as it was a great way to spread the word […]

Continue reading...

Twitter for Non-Profits

Posted by: Lindsey Hardegree on Nov 17 2009 / Comments (0)

Twitter has absolutely exploded in the past year, creating a new outlet for businesses of all kinds to get the word our about their products and services.  But what is the best way that a non-profit organization can utilize this new platform?  Here are a few simple ways that Twitter can increase your exposure to […]

Continue reading...