The Board and Social Media

Posted by: Lindsey Hardegree on Aug 23 2010 / Comments (0)

How do you involve your Board of Directors when it comes to social media?

Social media is a way to connect with our audiences, our customers, and our donors. You share sneak peek videos of your rehearsals, scanned images of costume renderings, and in-depth interviews with cast and crew via a method where people WANT to hear more, so you don’t have to worry about people opting out of your email list from too many messages.

But where does your Board of Directors fit into this?

Should you include your board members when interviewing staff members? Do you friend your board members on Facebook? Do you tweet about exciting news from your board meetings?

There’s a fine line when it comes to the Board of Directors.  In theory they are your biggest advocates, so of course you’ll include them.  You want them to tweet about you and check-in on Foursquare when they come to your events.  Posting an interview with them on your blog shows the community who your board is, why they care about your organization, and why everyone else should too.  But on the other hand, your board members are very busy, important people.  You don’t want to bug them for LinkedIn recommendations and Facebook pokes when you could be asking them for a larger donation to your organization.

So what should you do?  Every organization is different, the best way to answer the question is simple – let the board decide how THEY want to interact with you.  If you’ve got a board member who likes your organization’s Facebook page and is constantly leaving comments, then maybe you do friend that board member (utilizing a designated friends list, of course).  If they mention your recent blog posts when having a conversation, ask if they’d be interested in participating via an email or video interview.  Learn how each board member is interested in interacting with you, just like you would with any other online relationship.  After all, they are your biggest advocates – if they want to feel involved and you make the online community be open to involvement, then they’ll let you know that they want to jump in!

Leave a Reply